1. Brand Identity – An authentic story in Venetian glass

Bella Murano is a niche jewelry brand entirely focused on handmade Murano glass jewelry. These are sourced directly from workshops on the island of Murano, near Venice. Each piece of jewelry is an authentic work of art, crafted with love by master glassblowers. Bella Murano is the only brand in the Netherlands (and presumably in the entire Benelux) that offers these exclusive pieces of jewelry in this form.

2. Vision – Slowing down in an accelerating world

Bella Murano aims to be a beacon of beauty, tranquility, and authenticity in a world that is becoming increasingly fast-paced and mass-produced. Through the unique power of artisan glass, I want to inspire people to rediscover the small, the pure, and the genuine.

3. Mission – Jewelry with soul and meaning

I bring the timeless art of Murano glass to modern women who appreciate style, meaning, and originality. Each piece of jewelry tells a story and invites slowing down, wonder, and connection. Bella Murano doesn't just offer jewelry – it's a lifestyle in glass.

4. Target Audience – For women with an eye for detail

My jewelry is intended for women aged 40 and over who appreciate craftsmanship, culture, history, and Italy. They consciously choose quality and authenticity over mass production. These women have a keen eye for detail, color, and symbolism, and prefer jewelry that tells a story.